Diversey’s Facilitators for Life approach means that we protect lives by producing innovative solutions that make food, drink, and facilities safer and more hygienic. Our close relationships with customers helps us identify inefficiencies and reduce environmental impacts of their operations as they save money, conserve energy, reduce water use, and eliminate waste.
In addition to reducing total cost of cleaning by lowering customer utility bills, Diversey incorporates green chemistry into innovation. Our biobased cleaning products use renewable plant-derived feedstock instead of non-renewable, petroleum-based chemicals. Diversey also adheres to our Responsible Chemistry Policy to guide new formulations away from materials with potential concerns.
Diversey’s sustainability scorecard has three technology platforms: chemicals, packaging, and equipment. Across each of these platforms, there are criteria to identify opportunities to enhance the sustainability performance of a new product by looking at each stage of the product life cycle. In each of the platforms, there are five life cycle categories: raw materials, manufacturing, distribution and storage, product use, and end of life. For each technology platform, there are up to 25 individual criteria, such as compliance with our Responsible Chemistry Policy, renewable material content, efficient manufacturing, reduced water use at customer site and recyclability.
The scorecard has the technical framework to help uncover ways to integrate additional sustainability attributes in the project. However, the real strength of the approach is to facilitate a discussion between R&D, Marketing, and Sustainability that occurs early in the process. By stimulating multi-disciplinary brainstorming during the initial part of the innovation funnel, we avoid having sustainability becoming an ‘after the fact’ consideration that is only done just prior to product launch.